Building industry trade shows and events have significant value for attendees in more ways than one. No matter what your role in the building industry, you can benefit from both regional and national events targeted to needs specific to the construction or renovation industries.
If knowledge is power, then building industry shows create their own breed of superheroes, ready to rise above the competition and be a champion for the justice of providing superior performance in the marketplace and for their clients.
Whether you are an architect, builder, renovator or property manager, there are 4 key benefits in attending building industry trade shows: Product Information, Education Advantages, Industry Insight & Trends and Networking.
You can only make informed decisions on your product choices if you know what is available. The exhibit hall of a trade show is a fantastic, time-effective way to see what new product innovations are available and to compare multiple vendors for products you already use. Product loyalty is a wonderful thing with a good product – but it’s always a good idea to make sure your suppliers continue to be the best option for your needs.
Building sciences, building codes and even sales and marketing techniques will change over time. It can be surprising when you have confidently taken your trade skills to market and worked diligently to master them, only to realize that 10 years has flown by and you are unexpectedly falling behind in your specialty. Most industry trade shows and events will offer a great range of education sessions to choose from. Investing in at least one education session per annual trade show can prevent you from falling too far behind in a competitive marketplace.
Industry Insight & Trends
Your customers are better educated than ever. Between the power of the search engine and the popularity of celebrity builder/home improvement shows, your customers are armchair travelers gaining insight into all sorts of projects. A lot of ‘reality’ building shows on home improvement television have sponsorship from manufacturers that expose the average homeowner to much more detailed information on building product innovations than ever before. Top designers often have a large following and can effectively create trends on prime time. Chances are you spend a lot of your time on job sites or the office and are not being exposed to the same level of design or product trends that your potential customers have seen. An industry show allows you a sweeping overview all at once and is probably the most time efficient way for you to research.
It’s an old cliché that it’s not what you know, but who you know. Networking at trade events can put you in touch with people that can help elevate your business. Whether it is industry associations or even your competition, talking with other people in your industry can help you create opportunity. Establishing a relationship with just one or two key people can have a significant impact on your business. Be it with a supplier who can solve a problem for you, someone who introduces you to a new value-added feature for increased revenue, or simply an industry influencer to bounce your ideas off of – the relationships you establish from industry networking have advantages that extend far past the exhibit hall.
Not just in it for the change of scenery…
When considering attendance of an industry show for yourself or your team, it’s not just a day out of the office or off the job site. Remember that the advantages from product information, education opportunities, industry insights and trends along with the potential that comes from networking connections is well worth the time and cost invested to attend – and it is an investment that can have returns that are carried forward for years.
Look for Duradek and see our LEGACY line of PVC Membranes at these upcoming Building Industry Shows:
Buildex Express Vancouver – Booth #222
- November 3rd, 2016 – Vancouver Convention Center West, Vancouver, BC
The International Builders Show (IBS) – Booth #628
- January 10th – 12th, 2017 – Orlando Convention Center, Orlando, FL
Take advantage of free registration for the exhibit hall floor at IBS, compliments of Duradek.
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