Duradek™ Press Releases
- Social Distancing Creates Social Media Alternative for Home Shows in Decking Category
Surrey, BC, October 13, 2020: Duradek™ is hosting a ‘Virtual Home Show’ on their Facebook (facebook.com/Duradek) and Instagram (instagram.com/duradek) pages from October 27 – 30, 2020. This social media campaign is directed to homeowners who have missed out on attending local home shows for their home maintenance and renovation plans due to the cancellation of large gatherings since March of this year to reduce the spread of COVID-19.
This virtual home show will include 4 days of Question and Answer format videos that address the most popular questions homeowners traditionally ask at home shows about Duradek vinyl decking and deck waterproofing. The campaign will also include interactive elements like mini-quiz’s and audience polls.
Each year from coast-to-coast in both Canada and the United States, Duradek applicators are on hand at local home shows to offer deck and flat roof deck waterproofing expertise. 2020 has created unique challenges with homeowners developing increased desire to invest in their homes yet have less direct access to consult with manufacturers and contractors.
Duradek Distributors and Applicators from across North America and beyond will be offering their advice and vinyl decking expertise. This alternative format home show on social media brings an advantage of various locations that extends beyond a traditional home show booth. Video content will be filmed not only at a booth display, but from warehouse to workshop to job sites so homeowners can get a glimpse behind the scenes of the leading brand in the vinyl decking industry.
If you or someone in your circle is considering a deck replacement or addition, please follow Duradek and tune in to Instagram/duradek or Facebook/Duradek on October 27th - 30th to get answers to the questions you would have asked at home shows this year.
For full press release with images, see Social Distancing Creates Social Media Alternative for Home Shows in Decking Category (pdf).
- Turnkey Opportunity for Contractors in the Specialty Trade of PVC Roof Deck Waterproofing
Contractors benefit from an easy profit arm in the specialty niche of waterproof vinyl decking with a turnkey business opportunity created from Duradek’s 45+ years of experience
Surrey, BC, January 8, 2020: Duradek™ has refined an exceptional turnkey business opportunity to onboard contractors into the specialty trade of vinyl membrane waterproofing for decks, balconies and flat roof decks subject to pedestrian traffic.
From initial inquiry to the first onsite project and beyond, Duradek is there to walk contractors through the process of becoming an authorized Duradek Dealer – the only source for building owners to access the leading brand of walkable, waterproof vinyl membranes.
The entire process from beginning to a profitable business is easy. A complete Starter Package is provided with all of the marketing tools, literature, and promotional items needed for professional representation of the Duradek brand. In addition, all of the specialty tools needed to get started as a Duradek Dealer are provided in a cost-effective Starter Kit along with an Ideal Tool Kit reference, leaving no guesswork in what is required to efficiently and effectively install Duradek on the job site.
A complete Training Program is provided for every aspect of the business. The installation crew benefits from a practical, hands-on Application Training program to learn the techniques and technical expertise Duradek has developed over 45+ years of experience. Owners, estimators, and sales force receive a guided walk-through of a comprehensive Sales & Marketing program.
Training extends to real-world support for initial projects. A Duradek specialist will do on-site training for the first Duradek project and traveling trainers are available to assist in subsequent jobs at minimal investment on request. From there, Technical Support is ongoing.
The support does not stop there. Duradek continuously works to generate project leads for its network of dealers by marketing to AEC communities, builders and homeowners. With a vast selection of architectural tools and resources, home show and trade show support, advertising, and an excellent digital marketing program, Duradek’s reach extend to both professionals and end-users from coast to coast.
The Duradek™ vinyl decking brand is complemented by Durarail™ aluminum railings, manufactured exclusively for Duradek by Excell Railing Systems. Durarail offers a full range of guardrail systems including picket, glass, topless glass, cable, aluminum plank, and custom designs. That makes Duradek dealers a one-stop-shop for outdoor living space needs and a single source warranty for builders and homeowners.
Duradek is a family-owned and operated business. Joining the Duradek Network is like becoming a member of a family that is there to support you all the way.
Inquire about Dealer, Applicator, Installer or Agent opportunities at firstname.lastname@example.org or visit booth #SU1350 at IBS 2020.
If it doesn’t say ‘Duradek’… it’s not Duradek™. Discover the Duradek Difference.
For full press release with images, see Turnkey Opportunity in Decking (pdf).
- 45 Years Later, Duradek Meets Top Architectural Design Trends | May 30, 2019
Duradek is at AIA '19 in Las Vegas, June 6-7, 2019 at booth #7541 Showcasing Designer Roof Deck Solutions with a Newly Extended Warranty.
Surrey, BC, May 30, 2019: Duradek™. the original vinyl decking membrane is in its 45th year of business and announcing a longer warranty. It is a testament of a brilliantly conceived product that nearly 5 decades later, very little has changed in its manufacture.
Meets Top Design Trends: Duradek helps meet current architectural design trends in residential outdoor living space. See Exterior Design Essentials | Top Architectural Home Design Trends
Industry's Best Warranty: There's a lot of performance history with over 150 million square feet of vinyl waterproof deck surfaces installed. After more than 4 complete product warranty lifecycles, Duradek is so confident in its waterproof performance that today they are announcing an increase to the duration of the Ultra 60 mil membrane waterproofing warranty terms from 10 to 15 years. Duradek has the best warranty in the industry that goes beyond just the length of the warranty in years. The actual coverage offers REAL protection to the building owner with terms that make sense. See Deck Warranty - What You Need to Know
Proven Installation Techniques: There has been very little change in the manufacture of Duradek PVC membranes since its inception. However, Duradek is committed to ongoing testing, quality control and performance evaluation. Duradek has mastered vinyl membrane installation techniques over the years and is proud to protect building owners by allowing only trained and authorized applicators to install Duradek.
See: 45 Vinyl Membrane Detail Drawings for Decks After 45 Years
Industry Leaders Who Care:A brand so recognized as the leader in its niche industry, the name Duradek™ is often used synonymously with ‘vinyl decking’. Duradek is a family owned and operated business that genuinely cares about the families who are the end users of their products. They take their waterproofing responsibilities seriously but also have a little bit of fun along the way.
See: 45 Fun Facts and Unusual Uses of Duradek Vinyl
For full press release with images, see 45 Years Later Duradek™ Meets Top Architectural Design Trends (pdf).
- Announcing the New Dek-Vision Deck Visualizer Tool by Duradek | April 12, 2018
A Free Online Tool for Creating Virtual Deck Designs to Engage the Planning Process
Surrey, BC, April 12, 2018: Duradek™ is excited to introduce Dek-Vision, the first online design tool to assist homeowners, Builders and Remodelers create deck makeover plans with Duradek vinyl waterproof membranes. This new visualizer is now available on the Duradek website (duradek.com).
Dek-Vision is free to use and comes pre-loaded with 8 deck image options that cover a variety of the most common deck types. Dek-Vision allows users to experiment with the deck surface, the railing color, and even the siding to find the look that’s just right for individual tastes.
Users also have the ability to upload a photo of their own deck and try out all of the options of Duradek vinyl deck patterns and colors to discover which ones will best match their exterior design. With a graph tool and a paint tool, users can have their own deck image uploaded and set up as a template in a matter of minutes.
Dek-Vision is equipped with the complete color selection of Duradek vinyl deck membranes. With 27 color options in 10 different patterns, Duradek has the best selection in the vinyl decking industry. With so many great options to chose from, selecting the right vinyl for a deck is a challenge that was just made easier!
Railings are an important part of a deck makeover project and Dek-Vision allows users to experiment with all 9 standard colors offered by Durarail™ railings. The railing and siding features are limited to the pre-loaded deck images, which will provide a great example of how those exterior colors will blend together in thousands of combinations.
Duradek invites users to share their virtual deck images. Please tag us on Facebook or Instagram (@Duradek) or Tweet @Duradekspert with the hashtag #DoItWithDuradek.
For full press release with images, see Announcing the New Dek-Vision Deck Visualizer Tool by Duradek™ (pdf).
- Duradek™ Reaches 150 Million Square Feet of Vinyl Decking Installed | March 15, 2018
Since 1974, Duradek has led the niche market of PVC Membrane Waterproof Sundecks and Balconies
Surrey, BC, March 15, 2018: Duradek has officially surpassed the milestone of achieving over 150 million square feet of vinyl waterproof deck surfaces in North America and beyond. A brand so recognized as the leader in its niche industry, the name Duradek™ is often used synonymously with ‘vinyl decking’.
For over 40 years, the company has been owned and operated by Bob and John Ogilvie who have built a strong brand with a family run business. Now, generations later, Bob and John still maintain a leadership role in the direction of the company, but the day to day business is led by Bob’s daughter, Jennifer Ogilvie Brackett. Jennifer and the management team have a combined 90+ year history with Duradek and look forward to continuing to grow the brand and the vinyl decking industry. Duradek has evolved from a regional business to a North American brand, to an international brand with active distributors in New Zealand and South Korea.
First introduced in the Okanagan region of BC in 1974, the vinyl decking industry has been led by Duradek for over 4 decades and now vinyl decking has become its own deck building products sub-category. While Duradek was the first to offer this walkable, waterproofing solution, others followed and today there are at least 10 brands of vinyl decking in the marketplace. Duradek strongly asserts its position as the industry leader by maintaining a 3rd party quality control program and offering the most tested product on the market in it’s category to consistently meet or exceed building code requirements.
Duradek Mission Statement
Setting the industry standard for waterproof outdoor living surfaces
through quality products, trained installers, and exceptional customer service
ensuring complete peace of mind.
If it doesn’t say ‘Duradek’… it’s not Duradek™.
Discover the Duradek Difference.
For full press release with images, see Duradek™ Reaches 150 Million Square Feet of Vinyl Decking Installed (pdf).
- Introducing LEGACY CEDARWOOD Designer Vinyl Decking from Duradek™ | January 30, 2018
A Natural Addition to the Successful Wood Grain Inspired Look of the Duradek Legacy Line
Surrey, BC, January 30, 2018: Duradek is proud to announce the addition of CEDARWOOD vinyl decking, the 4th addition to the popular Legacy line of vinyl decking in naturally inspired colors and textures.
Legacy CEDARWOOD provides homeowners a stylish option for decks and other outdoor surfaces that emulates the appearance of natural wood, but with the low maintenance waterproofing advantages of durable vinyl.
Exceptional styling brings unique strengths to the design with rich wood grain appearance and striations that add depth and character to this vinyl pattern which is both attractive and resistant to the elements.
Following the success of the popular DRIFTWOOD and BARNWOOD wood grain looks of the Legacy line, CEDARWOOD provides a light, neutral color option for exterior designs that are trending to lighter tones.
Legacy CEDARWOOD’s lighter tones also present a color option that will meet market demands for a cooler deck surface (in contrast with Legacy BARNWOOD that offers the deeper, warmer tones).
Like all Duradek Ultra vinyl options, Legacy CEDARWOOD meets North American building code requirements as both a waterproof membrane and pedestrian traffic surface in a single product solution.
Inspired by Nature…
Designed to Withstand it.
Discover the Duradek Difference.
For full press release with images, see Introducing Duradek Legacy Cedarwood (pdf).
- Introducing Duradek Ultra Arctic Quartz Vinyl Decking | July 6, 2017
Surrey, BC, July 6, 2017: Exceptional Styling in a Class of it’s Own
Duradek, is excited to introduce Duradek Ultra Arctic Quartz, and at the same time, announce ‘QUARTZ’ as a new line of our Ultra vinyl membranes.
Ultra Arctic Quartz is a striking, dynamic texture of multi-tonal off-white and greys for a new option that will fill market demands for the popular grey exterior colour schemes.
Its lighter base offers reflective qualities while a cleverly designed speckle pattern adds depth and style; as well as an effective background to camouflage light organic sediment that can accumulate on an exposed deck surface.
Following the success of ‘Legacy Desert Quartz’, we recognized the need for an additional color choice in this exceptional pattern. With this addition we are now designating the ‘Quartz’ pattern as its own, unique line.
Arctic Quartz is a cooler option than it’s counterpart, Desert Quartz, which was originally introduced with the Legacy Line of naturally inspired textures in 2016. Already available and receiving rave reviews, Desert Quartz. (previously Legacy Desert Quartz) was the inspiration for this new designer line of Duradek vinyl deck
For full press release with images, see Introducing Duradek Ultra Arctic Quartz (pdf).
- Duradek Announces ‘Duradek Donates a Deck’ Program | June 12, 2017
Surrey, BC, June 12, 2017: Duradek™, the original vinyl decking since 1974 is proud to announce a ‘Duradek Donates a Deck’ program for a family in need in Greater Vancouver / Fraser Valley, BC.
Duradek Canada Ltd. has considered the numerous families that may be struggling in the very expensive Vancouver housing market and we want to give back to the community that has been supporting our local company for over 43 years. To do so, we’d like to do what we do best – provide a really great low-maintenance waterproof deck.
The team at Duradek is stepping up to help one special family in need with a deck renovation. Duradek will provide the selected applicant with:
- Duradek waterproof vinyl decking
- Durarail powder coated aluminum railings
- installation of both vinyl decking and railing.
Applications will be accepted from now until August 15th, 2017. (Click for Application Form Here).
Selected applicant will be chosen by Duradek from all submissions received and will be announced on August 30th, 2017.
Duradek Canada is a local, family owned and operated business that cares about community, family and a safe and happy quality of life.
Operations Manager, Jennifer Ogilvie Brackett said, “This is something we’ve been wanting to do for a long time. We’ve always been proud to support our community and if we can make a difference for at least one family in need of a little help, it will make us feel great. If at the same time we can raise awareness on the importance of deck waterproofing for safety, then we are motivated in our mission to keep decks a safe place for families all over the world to enjoy for decades.”
Following the North America Deck & Railing Association’s (NADRA) Deck Safety Month in May, Duradek thought about the estimated 40 million decks over 20 years old in North America. If only 1% of those are unsafe, that’s 40,000 potentially unsafe decks. (See NADRA’s Deck Safety Checklist)
Unlike other areas of a home, deck maintenance is not optional. It is an often overlooked, but necessary task to ensure safety. If a wood deck has not been regularly maintained for waterproofing and the moisture penetrates the wood, wood rot and deterioration is inevitable. This can lead to structural vulnerabilities hidden below the surface.
Having a beautiful deck to spend time on gives families a place to gather to create their special memories they pass along for generations. From simple barbeques to home weddings, a deck is shared by families as much as any other room of the home. Duradek will help at least one family enjoy the gift of a new deck that will be waterproof protected for many years.
If you would like to nominate a family in need of a little help with their deck, download our application form and submit your application with photos of deck to be replaced to email@example.com by August 15th.
For full press release with images, see Duradek Announces Duradek Donates a Deck Program (pdf).
- Duradek Announces Brand Refresh & New Logo | May 15, 2017
Surrey, BC, May 10, 2017: Duradek™, the original vinyl decking and leader of the vinyl decking industry since 1974, is proud to announce a brand refresh and new logo.
The new Duradek logo follows the launch of an all-new Duradek website and it is the cornerstone of our brand refresh. This new brand identity keeps the traditional, recognizable features that the Duradek logo has maintained over the last 4 decades, but with a new graphic representation that offers a modern look to take the Duradek family of products into the future.
The clean minimalism of the new logo is representative of the nature of Duradek vinyl membranes themselves, with the simplicity of a professional installation and the ease of a worry-free, low maintenance waterproofing solution.
The timing of this brand refresh is aligned with a shift in management at Duradek. Co-owners, brothers John Ogilvie and Bob Ogilvie, pass the torch of day-to-day management to the team of leaders they have mentored over the previous decade and more. While the Ogilvie brothers still maintain operational management at a corporate level, they are proud of the team that carries the Duradek traditions forward.
“Having spent a lifetime growing up with the Duradek brand, it is a privilege for me to introduce a refreshed corporate identity to multi-generations of Duradek waterproofing experts…and to the home owners whose decks we are all proud to protect,” says Jennifer Ogilvie Brackett, Duradek Operations Manager.
The new logo update for Duradek™ and its Durarail™ and Tiledek™ brands will roll out throughout 2017.
For full press release with images, see Duradek Announces Brand Refresh and New Logo (pdf).
- The Legacy Continues with Desert Quartz Vinyl Decking | September 7, 2016
September 7, 2016 – Duradek is proud to announce the release of Duradek Ultra Legacy 'Desert Quartz' - a 4th colour in the well-received "Legacy" line of designer 60 mil vinyl membranes that emulates the look of natural surfaces with the low-maintenance durability of waterproof vinyl.
Its lighter base offers reflective qualities while a cleverly designed speckle pattern adds depth and style; as well as an effective background to camouflage light organic sediment that can accumulate on an exposed deck surface. This follows the introduction of the existing Legacy line:
Duradek Ultra Legacy Pebble Beach
Pebble Beach brings a remarkable aggregate pebble appearance to outdoor spaces in a simple, one-step application.
Duradek Ultra Legacy Barnwood
Barnwood's warm, traditional wood grain appearance is resistant to the elements.
Duradek Ultra Legacy Driftwood
Driftwood's sun-aged faux wood look will keep your deck protected without ongoing maintenance.
For the full press release with images, see The Legacy Continues with Desert Quartz (pdf).
- Duradek Introduces the Second Generation of the LEGACY Line | April 18, 2016
April 18, 2016 - Duradek improved upon the latest addition to its excellent collection of vinyl patterns with its "Legacy" line of designer 60 mil vinyl membranes. In three naturally inspired textures and colours, the Legacy line offers the look of natural surfaces but with the durability of vinyl.
LEGACY Pebble Beach brings a remarkable aggregate pebble appearance to outdoor spaces in a simple, one-step application. In this second generation, the styling included a slight reduction in the shade of top color which presents the faux pebble look with incredible depth.
LEGACY Barnwood received an increase of detailing with the addition of more 'wood grain' and striations to add rich character to this vinyl. The warm, traditional wood grain appearance is both attractive and resistant to the elements.
LEGACY Driftwood had the surface color lightened slightly and the addition of more 'wood grain' appearance and striations. This sun-aged faux wood looking vinyl will keep your deck protected without the maintenance that wood requires.
The Duradek Legacy Line - Inspired by Nature...Designed to Withstand it
For the full press release with images, see Introducing the Second Generation of the Legacy Line (pdf).
- Introducing the Natural Choice for Deck Surfaces with Legacy Pebble Beach | March 11, 2015
Duradek, the original Walkable Roofing Membrane expands its response to market demands for naturally inspired textures and colors for outdoor living space in its latest addition to the LEGACY line with the all-new "Pebble Beach" designer aggregate 60 mil vinyl membrane.
Inspired by Nature... Designed to Withstand It
Duradek Ultra Legacy Pebble Beach
Duradek - The most trusted brand of pedestrian traffic waterproof membranes has perfected the trend of a natural stone look on low maintenance vinyl outdoor surfaces by introducing Pebble Beach, the latest addition to the 'Legacy' line of pvc membranes.
Pebble Beach brings a remarkable aggregate pebble appearance to outdoor spaces in a simple, one-step application while maintaining the reliable, low maintenance waterproof protection you have come to rely on from Duradek.
For the full press release with images, see Duradek Introduces the Natural Choice for Deck Surfaces (pdf).
- Duradek - A Legacy of Leadership
Released October 2014, a visual timeline of Duradek's history.
See Duradek - A Legacy of Leadership (pdf).
- Duradek Introduces the New LEGACY Line | October 1, 2014
October 1, 2014 - Duradek Introduces the New LEGACY Line with Two Vintage Looking, Wood Inspired Finishes.
Duradek, the original Walkable Roofing Membrane expands its response to market demands for naturally inspired textures and colours for outdoor living space and now, in its 40th year, launches a brand new line in its extensive collection of 60 mil vinyl colours and patterns. Discover Duradek Ultra Legacy...
For the full press release with images, see Duradek Introduces New LEGACY Line (pdf).
- 40 Years of Duradek and Decades of Deck Love | January 29, 2014
January 29, 2014 - Duradek™, the original vinyl deck waterproofing membrane reaches its 40th spring and we are proud to have spent the last 4 decades providing waterproof protection for your homes.
We know you love your deck and this is a low-maintenance relationship you can enjoy year after year with Duradek.
For the full press release with images, see 40 Years of Duradek and Decades of Deck Love (pdf).
- Duradek Reaches its Fabulous 40s | January 17, 2014
January 17, 2014 - Duradek™, the original vinyl deck waterproofing membrane reaches the notable benchmark of 40 years in business.
Having grown from pioneering product to leading brand in the competitive niche market of deck waterproofing, our job is to protect where you live and allow you to enjoy it as much as possible.
For the full press release with images, see Duradek Reaches its Fabulous 40s (pdf).
- Duradek Selected in Best 101 New Products | September 4, 2013
September 4, 2013 - After 40 years, Duradek, the original Walkable Roofing Membrane gains recognition for the best new products in 2013 with two new stylish additions to their successful line of vinyl membranes.
Professional Remodeler and Professional Builder magazines are a resource for over a hundred thousand building professionals, and it is the interest of these readers that has earned Duradek the recognition as one of the Top 101 Best New Products.
For the full press release with images, see Duradek Selected in Best 101 New Products (pdf).
- Duradek Makes a Cool Shade the Hot New Color | May 15, 2013
May 15, 2013 - Duradek, the original Walkable Roofing Membrane once again brings contemporary style to waterproof security for your outdoor living space!
Following the popularity of the existing Ultra Cork line in Duradek’s wide selection of 60 mil vinyl colors and patterns, a fourth color is now being introduced in this versatile and stylish designer pattern. Duradek Ultra Cork 'Graphite'.
For the full press release with images, see Duradek Makes a Cool Shade the Hot New Color (pdf).
- Duradek and Mother Nature Team Up in Decking | November 6, 2012
November 6, 2012 - Duradek, the original Walkable Roofing Membrane has done it again with Forest Floor Ash!
Following the successful addition of the Forest Floor line, a third color - Ash - is now being introduced in this innovative pattern.
An instant favorite with designers and homeowners alike, Forest Floor Ash resonates with the desire for naturally inspired colors and textures.
For the full press release with images, see Duradek and Mother Nature Team up in Decking (pdf).
Durarail™ Press Releases
- Introducing the Revolutionary New PUP Railing System | April 18, 2016
Nov 16, 2015 – Meet the new generation of Topless Glass Railing Systems…the PUP Post; a 2 ½" x 2½" post with a new, triple-channel design that enables a single post to function as either an inline, corner or end post.
The multi-function insert component provides the ultimate versatility for custom projects allowing you to adjust your glass height and angles (up to a 60° variance) for a nearly limitless range of options for your outdoor designs.
For the full press release with images, see Introducing the Revolutionary New PUP Railing System (pdf).
- Durarail Introduces the New "Park Rail" Top Rail Profile | January 28, 2015
January 28, 2015 - Durarail Introduces the New "Park Rail" Top Rail Profile for a Look as Strong as its Performance.
Duradek, home of the original Walkable Roofing Membrane is proud to present an all-new top rail profile in the selection of Durarail product offerings with the new Park Rail Top Rail Profile.
The Park Rail Top Rail offers a look as strong as its performance. Now you can have a Continuous Top Rail look while using up to a 3" square post.
For the full press release with images, see Durarail Introduces New Park Rail Top Rail Profile (pdf).
- Introducing New New Adjustable Stair Railing
March 22, 2012 - Installing stair railings just got easier with the addition of Durarail's new Adjustable Stair Railing.
Collapsible, pre-assembled panels mean no need to install individual pickets on site and no need to wait for the stairs to be built for measurement as they adjust to virtually any angle.
For full press release with images, see New Adjustable Stair Railing (pdf).
Tiledek™ Press Releases
- Duradek's Tiledek Meets North American Building and Industry Standards | August 15, 2012
August 15, 2012 - Third-party testing results confirm that Duradek's Tiledek membrane is considered compliant for use in both roofing and pedestrian applications.
For full press release with images, see Duradek's Tiledek Meets North American Building and Industry Standards (pdf).