Strong Marketing of the Duradek Brand Gives our Dealer Network a Competitive Advantage
Marketing and sales training is where we excel. We partner with our Distributors and Dealers to leverage the benefits of an aggressive national campaign that positions the Duradek™ brand as the leader in the vinyl decking and aluminum railing categories.
Duradek is prolific at introducing our products into new areas by educating on our performance and successful history with over 145 million square feet installed since 1974. We have a comprehensive plan that simplifies the training of your salespeople by educating them to Duradek’s benefits and advantages over other deck building and waterproofing products.
Marketing Support Highlights Available to Duradek/Durarail’s Distributors and Dealers Include:
- A Duradek marketing plan that can be used as a guide for owners, salespeople, estimators and promoters.
- A personalized game plan to be developed with key members of the Duradek staff which will help you use your company’s strengths to incorporate and promote Duradek in your business.
- Allowance for a complete selection of brochures, graphics, signage, images, case-histories, binders and mock ups.
- A broad sampling program with options including display waterfalls, binders, booklets, and brochure-style swatch cards.
- A superior digital program anchored by a globally recognized website that receives over 20,000 hits per month, and growing.
- A traditional media program that expands Duradek’s identity in the US by a presence in the “A” list of building and home improvement magazines; and in Canada, a recognized television campaign.
- An architectural campaign including:
- Listings and resources hosted on various third-party websites targeting the specifying community.
- An AIA registered Continuing Education Program for either face-to-face or online learning.
- A thorough collection of architectural resources including CAD drawing and BIM models, product evaluation reports and technical references.
- Training on conducting Lunch & Learn presentations to your local architectural community.
- A national trade show program putting Duradek in front of the largest group of builders and the industry’s most notable annual events.
- A distributor/dealer show campaign that includes complimentary booth and graphic display rental, mock-ups, and product samples;’ and encourages new and existing dealers/distributors to take part in their local shows including:
- Home and Garden Shows
- Architectural Shows
- Trade Shows
- Roofing Shows
- Lifestyle Shows
- …and show sales and follow up training can be provided as well.
- Ongoing marketing support utilizing Duradek’s internal sales staff who are dedicated to promoting your business, be it home shows, job searches, applicator acquisition and more.
- PLUS – an excellent lead referral program directing inquiries generated from all the above efforts directly to our dealers.
Our marketing department is comprised of dedicated, creative individuals who will work one-on-one with you, your management and your sales staff to make this partnership a long and profitable one. Put us to the test!